Banner Advertising

To ensure you reach as many of Railwaygazette.com's 48,000 monthly unique users we provide various different banner advertising opportunites.

Banner advertising opportunities:

  • Skyscraper Banner (120 x 600 pixels)
  • Lead Banner (468 x 60 pixels)
  • Half Size Banner (234 x 60 pixels)
  • Button Banner (150 x 90 pixels)

Download the 2012 Railwaygazette.com Media Information (PDF) 

Contact a member of our sales team

Planning a campaign?

Online ads are not sold by time, but by impressions or CPM. An impression occurs any time that a user calls up a page which contains your ad.

CPM is used in online marketing as a benchmark to calculate the relative cost of an online advertising campaign or ad message. We offer our online banners per block of 25,000 impressions at a set fee per month.

To plan your campaign:

  • Specify a start-date
  • Specify an end-date
  • Specify the number of impressions (per 25,000)

Our ad-serving software (OpenX) will deliver the impressions evenly over the duration of the campaign.

Banner Advertising Rates

Railwaygazette.com delivers over 300,000 page impressions per month. All banners are sold on an in imperssion basis in blocks of 25,000 impressions for a set price per month.

  • Skyscraper Banner - €2050 per 25,000 impressions
  • Lead Banner - €1700 per 25,000 impressions
  • Half Size Banner - €1400 per 25,000 impressions
  • Button Banner - €1050 per 25,000 impressions

Banner Advertising % discounts

  • Over 50,000 impressions - 5% discount
  • Over 100,000 impressions - 10% discount
  • Over 150,000 impressions - 15% discount

Please note: The minimum amount of impressions per month is 25,000.

Specifications

Banners can be supplied in GIF or Flash formats. We also accept Third Party Banner tags in HTML format. The banner size should be less than 40kb in file size and have a maximum animation of 15 seconds.

  • Links - all banners must be supplied with weblink. Click tags are also accepted.
  • Rich Media - all our banner positions can be offered in Rich Media format. Although we are able to support Rich Media, please be aware that not all browsers support Java and therefore a backup GIF must be supplied.

Please contact us with any specific questions or Rich Media enquiries.

Railwaygazette.com Partners

Site measurement statistics by:

Ad serving by:

Railwaygazette.com is a follower of the IAB Ad Unit Guidlines.

Contact

Paul Davis
Online Business Development Manager

Tel: +44 208 652 5212
Fax: +44 208 652 5210
Email: paul.davis [at] railwaygazette.com