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UK: Virgin Trains has launched a service offering passengers the option to receive an SMS reminder with a link to book an Uber taxi trip to their departure station and from their arrival station.

A two-week trial period began on May 30. It initially covers the outbound leg of journeys between London Euston and Birmingham New Street or vice versa. Virgin Trains passengers will be eligible for 50% off their first Uber journey up to a maximum value of £10. Roll-out to further stations on the West Coast Main Line is planned for the coming months.

‘We know that tackling the first and final mile is critical to opening up rail travel to new customers’, said Sarah Copley, Executive Director, Commercial, at Virgin Trains. ‘Our exciting new partnership with Uber is the next step in making this end-to-end journey easy and seamless for customers.’