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Back to health

01 Jan 2001

The fortunes of two small stations on Taiwan's West Coast main line have been revived by - of all things - a car advertisement. Television marketing for a Volkswagen minibus was designed to appeal to the Chinese sense of good fortune with a pun based on their names. Pairing Yungkang (health forever) with Pao'an (preserve safety), the advert came up with Yung Pao An Kang (eternal health and safety). As a result, TRA has been selling dozens of single tickets between the two - at NT$17 each.