Advertising

LEAD WEBSITE BANNER

Website banners are a powerful advertising tool providing visibility and effectively communicating your message to Railway Gazette Group’s global rail audience. With targeted exposure to specific sectors and geographical locations, website banners help you to engage with the right readers.

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Google Analytics (September 2024 - September 2025)

 

Deliverables

A graphical element displayed across the website, that serves as an advertising or promotional tool with an embedded hyperlink. Website banners are sold per 75,000 impressions, with Google Ad Manager evenly distributing the booked impressions over a specificed period of time. 

Specifications:   

Wallpaper Banner: Please supply the ad unit of minimum size 1280x1000 pixels, with advertising copy on the left and right sides, leaving a blank space of 1024x1000 pixels in between the sidebars. The animation should not exceed 15 seconds in duration, and the file size should not exceed 40KB. Additionally, an active website link should be provided. 

Lead Banner: Please supply an animated GIF file in three sizes: 728 x 90 pixels, 468 x 60 pixels, and 300 x 50 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.

MPU Banner: Please supply an animated GIF file which measures 300 x 250 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.

Double MPU Banner:  Please supply an animated GIF file which measures 300 x 600 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.

Video Banner: Please supply the video in a resolution of 640 x 360 pixels, with duration of 1 minute, a file size limit of up to 20MB. The preferred submission formats are MP4 or VAST/VPAID tags, and accepted formats including FLV, MOV, or a YouTube link. Please also provide an active website link.

Sticky Banner: Please supply an animated GIF file in three sizes: 728 x 90 pixels, 468 x 60 pixels, and 300 x 50 pixels. The file should not exceed 40kb, must run for no longer than 15 seconds, and should include a clickable link to your website.

If you are supplying animated GIFs please ensure all of the relevant information is on the first frame of the animation.

Lead time: Four business days from the submission of artwork and URL. 

Reporting: Impression count, click count, and ICR (Impression-to-Click Ratio).