Northern train (Photo Northern)

UK: Train operator Northern is using the Growth Flag data intelligence platform from social enterprise Growth Company to gain a better understanding of the transport needs of businesses in the area it serves.

The tool is used by organisations including public sector entities, local authorities and universities to understand their local economies, and will help Northern gain better insight into the supply chains of businesses in the rail industry or based in and around its stations.

According to Growth Flag founding partner Richard Jeffery the tool ’offers a unique opportunity for businesses to gain an in-depth understanding of where growth is taking place across the UK, highlighting opportunities in areas that may not have been previously considered’.

Northern’s Strategic Development Director Rob Warnes said using the data intelligence platform means ’we can better prepare for the future and prioritise business activity in areas where growth potential is best’.