Source: Google Analytics (August 2022 - August 2023)
A graphical element displayed across the website, that serves as an advertising or promotional tool with an embedded hyperlink. Website banners are sold per 50,000 impressions, with Google Ad Manager evenly distributing the booked impressions over a specificed period of time.
Wallpaper Banner: Please supply the ad unit of 1280x700 pixels, with advertising copy on the left and right sides, each measuring 120x700 pixels, leaving a transparent space of 1160x700 pixels in between the sidebars. The central content area for animation should be 1024x1000 pixels. The animation should not exceed 15 seconds in duration, and the file size should not exceed 40KB. Additionally, an active website link should be provided.
Lead Banner: Please supply an animated GIF file in three sizes: 728 x 90 pixels, 468 x 60 pixels, and 300 x 50 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.
MPU Banner: Please supply an animated GIF file which measures 300 x 250 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.
Double MPU Banner: Please supply an animated GIF file which measures 300 x 600 pixels. Ensure the file does not exceed 40kb in size, has a duration not exceeding 15 seconds, and includes an active website link.
Video Banner: Please supply the video in a resolution of 640 x 360 pixels, with duration of 1 minute, a file size limit of up to 20MB. The preferred submission formats are MP4 or VAST/VPAID tags, and accepted formats including FLV, MOV, or a YouTube link. Please also provide an active website link.
Lead time: Four business days from the submission of artwork and URL.
Reporting: Impression count, click count, and ICR (Impression-to-Click Ratio).
We have been cooperating with Railway Gazette for the last 10 yeas and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward for the rest of 2020 and beyond. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.