Ready to position your brand as a trusted expert in the rail industry? Create thought-provoking White Papers that define your authority and set you apart from your competitors.
WHITE PAPER
Work directly with the Railway Gazette Group editors to elevate your brand, spotlighting your organisation’s knowledge and expertise and aligning it with Railway Gazette Group’s editorial reputation. Build trust with your audience by delivering unique, evidence-based, informative, and unbiased content, enhancing your brand’s credibility and educating rail professionals across the globe.
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Source: Google Analytics (August 2022 - August 2023)
Deliverables
Produced as a 4-to-50-page document, White Papers are hosted on an interactive digital publication platform, available as a PDF downloadable copy. The document provides detailed information, analysis and solutions to a specific issue or topic within the rail industry.
Specifications: Please provide supporting information surrounding the pre-agreed topic in the format of relevant documents, interviews, videos, case studies and press releases.
Lead time: Five weeks from the initial consultation with a member of the editorial team to establish a White Paper topic. During this time, we offer up to five edits prior to final client approval.
Reporting: Impression count, click count, and ICR (Impression-to-Click Ratio).
Advert Options & Enhancements
Advert Examples
Nokia: Overcoming the Barriers to FRMCS
Plasser & Theurer: On track to a more sustainable future: Yellow machines go green
nVent SCHROFF: Enhancing the resilience of the modern railway
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Greenwood Engineering
We have been cooperating with Railway Gazette for the last 10 yeas and always been very satisfied with their prompt, friendly and excellent customer service, creative guidance and beautiful magazine layout. We appreciate the many options available for global advertising and consider Railway Gazette as a great and reliable platform for relevant news updates within the railway industry.
Greenwood Engineering
2
Institution of Mechanical Engineers
Railway Gazette has provided invaluable support to the marketing of our seminars and conferences over the years and I look forward to working with Amy and the rest of the team going forward for the rest of 2020 and beyond. Working with Amy and Andrew has been a real pleasure - their efficiency and general helpfulness makes my job a lot easier!
Institution of Mechanical Engineers
3
Nederlandse Spoorwegen
In a sector that is highly volatile, innovating and becoming more international, Railway Gazette remains a reliable and indispensable guiding light.