UK: Visitor attraction ticketing and point-of-sale technology company Vennersys is to supply the Snowdon Mountain Railway with its VenposCloud software. This will support online ticketing with allocated seating, and sales at the ticket office, gift shop, café and visitor centre.
Customer relationship management tools will support more tailored visitor communications including more detailed segmentation, and there will be connectivity to multiple online travel agents and improved stock management.
Business intelligence reporting through Vennersys Insights will give the railway clearer oversight of operations and footfall.
‘We were looking for a modern and scalable solution that could unify all areas of our operation, from ticketing and retail to marketing and reporting’, said Kristian Johnson, General Manager at the 800 mm gauge rack railway. ‘Vennersys stood out not only for the strength of their technology but also for their commitment to understanding our needs and ensuring the system supports our long-term vision.’
