EUROSTAR (UK) Ltd has appointed Sports & Outdoor Media to market sponsorship of its trains, including external and internal branding and complementary promotional opportunities on-board and at terminals. Managing Director Hamish Taylor believes ’high-profile, international organisations’ may be interested in using what Eurostar calls ’the longest billboard in Europe’.
Eurostar (UK) is at present publicising the British presidency of the European Union which began on January 5 for a period of six months. As well as using the official presidency logo under an agreement with the Foreign & Commonwealth Office, the train operator is providing 15 travel prizes to Paris, Brussels and Lille for the associated ’Celebrating Europe’ competition open to schools, colleges, youth and training organisations. o