Hong Kong’s MTR Corp is exploiting the increased the headways between off-peak trains, by using the spare capacity for advertising. A ’Spectacular Mobile Showcase’ vehicle can be hauled between service trains, giving advertisers a new way to attract the attention of passengers waiting at stations. MTR’s Chief Executive Officer, European Business, Jeremy Long said ’this is yet another example of making the best use of the limited space we have available in Hong Kong, and being very creative in the ways in which we maximise additional non-fare revenue to support our network.’
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